McGee & Co., the esteemed multidisciplinary interior design firm spearheaded by Shea McGee, sought to enhance their brand identity through a sophisticated motion branding project.

The primary objective was to develop a motion branding campaign that visually encapsulated the essence of McGee & Co.'s design philosophy.

By integrating fluid movements and graceful transitions, we mirrored the seamless blend of relaxation and elevation inherent in McGee & Co.'s designs. The animations depicted elements coming together and interacting in a manner that evoked the careful balance and refined touches of their interior spaces.

The animations were designed to tell a story of balance and harmony, mirroring the design principles that Shea McGee and her team embody. Elements would come together and interact in a way that showcased the careful consideration and attention to detail present in all of McGee & Co.'s projects.

Worked with:

Canvas Creative

Year:

2023